Destination Canada’s International Market Updates

Destination Canada’s Inside Track provides Rendez-vous Canada (RVC) Sellers with updates and insights on our key international markets to help them make the most of their time at the show.

In advance of RVC 2024 in Edmonton, AB, and to help Sellers prepare for their appointments, Destination Canada’s SVP of Market Strategy and CMO Gloria Loree, along with VP of Industry Engagement, Maureen Riley, provided a keynote session on the marketing tactics for the organization. Following that, each market from Destination Canada shared valuable information and insights into their market. Ultimately, these presentations will help you sell Canada; what are the key travel trends in the market? How has the market changed over the past few years? And what are Buyers from this market looking for?

Below you will find links to the presentations from the Inside Track, including the regional updates from our key markets; Asia, Europe & Australia and US & Mexico.

Destination Canada has also developed a two-page PDF overview of each market which provides with specific data and insights into the market and its key travellers. These market overviews can be accessed below.

Destination Canada Inside Track Keynote Presentation

Europe & Australia Market Inside Track (France, Germany, United Kingdom & Australia)