Tourism Industry Association of Canada

The Tourism Industry Association of Canada (TIAC) was founded in 1930, with the mandate of encouraging the development of the tourism sector. Today, TIAC serves as the national private-sector advocate for sector, which generates more than $105 Billion annually. Based in Ottawa, TIAC acts on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.

Why Join TIAC?

Through a collective and unified approach between TIAC and its members, TIAC promotes the value of tourism with federal officials and political influencers, and advocates for policy changes and improvements to help the sector grow.

TIAC’s key advocacy efforts focus on MAP: Marketing – Funding to support tourism; Access – Barriers to Entry & Cost Competitiveness; and Product/People – Product development & Labour.

TIAC delivers a range of member benefits including advocacy leadership and support; research and intelligence; learning opportunities; networking; savings and sponsorship opportunities.

With nearly 700 members representing all tourism segments, and partnerships that extend to thousands more, TIAC’s membership is as diverse as our country itself.

By becoming a TIAC Member, you are not just benefiting from special savings – you enjoy the opportunity to influence Canada’s export market.

TIAC's Recent Successes

  • TIAC’s most significant accomplishment has been fostering political interest in tourism matters where there has historically been none.
  • Secured permanent base funding for Destination Canada funding to $95.5 million per year.
  • Spearheaded the 2022 Tourism Congress with more than 500 registered delegates.
  • Hosted 13 in-person Tourism Town Halls from January to May 2023 reaching more than 1,000 attendees.
  • Delivered five sustainable tourism symposiums in January 2023.
  • With our partners, delivered “free” sustainable workshops, Masterclasses, one-on-one coaching, and certification programs to more than 230 tourism businesses and organizations.
  • Managed and executed Rendez-vous Canada 2023 in Québec City.
  • Significant investments to maintain Parks Canada land and the Trans Canada Trail.
  • TIAC’s recommendations to reduce aviation costs in the Canada Transportation Act included in expert panels final report.
  • Introduction of new ten-year multiple entry visa, facilitating repeat visitors to Canada in select markets.