Founded in 1930 to encourage the development of tourism in Canada, TIAC serves today as the national private-sector advocate for this once-$105-billion sector. Based in Ottawa, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.
TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector’s growth and development.
TIAC’s membership reflects partnerships among all sectors of the industry, and provincial, territorial and regional tourism associations, enabling the association to address the full range of issues facing Canadian tourism.
Our vision: To lead the Canadian tourism industry to be the most competitive in the world.
Our mission: To be the voice of Canada’s tourism industry and improve its global competitiveness as an international destination through leadership and advocacy.
The Tourism Industry Association of Canada (TIAC) is the national voice of Canada’s tourism industry. We advocate on behalf of members, businesses and organizations across the country to ensure that tourism remains a national priority. This includes lobbying the federal government to ensure Destination Canada is adequately supported and funded to promote Canada globally, because when Destination Canada succeeds, we all win.
By joining TIAC, members directly contribute to these efforts and help strengthen the industry as a whole. In return, TIAC members enjoy exclusive savings, priority benefits, and enhanced visibility at Rendez-vous Canada (RVC) 2026, Canada’s premier international tourism marketplace.
