Destination Canada’s Inside Track provides Rendez-vous Canada Sellers with updates and insights on our key international markets to help them make the most of their time at the show.

Inside Track at RVC 2024 in Edmonton, Alberta, saw Destination Canada’s Senior Vice-President of Market Strategy and Chief Marketing Officer Gloria Loree, and Vice-President of Industry Engagement, Maureen Riley sharing updates on Destination Canada’s marketing strategy and tactics. Following that, representatives from each of Destination Canada’s key markets shared overviews and in-depth insights into their market. Ultimately, these presentations are designed to inspire Sellers and help them market Canada by answering questions about key travel trends in the marketplace, such as how the market has changed over the past few years and what buyers from various markets at last year’s event were looking for.

Below you will find links to the presentations from the RVC 2024 Inside Track, including the regional updates from our key markets: Asia, Europe & Australia and US & Mexico.

Additionally, each year, Destination Canada develops a two-page overview of each market that provides specific data and insights into the market and its key travellers. These market overviews can be accessed below.

The Inside Track market updates will be updated for RVC 2025 closer to the event.  Please check back in April 2025