While your experience at RVC+ will look a little different this year, never before has the value of the show been so important.
Our new virtual format makes sure that Canada stays top-of-mind with our partners around the world, reminding them of our many remarkable destinations, which can ignite the imaginations of travellers.
This past year has been a long, hard journey and we do not yet fully know what is ahead. What we do know is that, when border restrictions lift, Team Canada is ready to go. Our travel and hospitality industry has invested billions in introducing robust health and hygiene protocols, retraining staff, and re-imagining experiences to welcome back visitors.
Thank you to our RVC+ partners, the Tourism Industry Association of Canada, and this year’s national hosts, the Indigenous Tourism Association of Canada, along with all our partners from across Canada and the world for joining us this week. These relationships underpin our industry’s strength and will continue to be vital in the months and years ahead.
I hope you will leave RVC+ with a renewed passion for Canada. Our warm and diverse people, and vibrant cities immersed in unmatched natural beauty await those looking for meaningful experiences to reconnect with what’s truly important.
With a glowing heart,
Marsha Walden
President and CEO
Destination Canada
